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Md Delwar Hossain
May 12, 2022
In Design Forum
Tinder, as the world's C-ranked dating product, should only have MAU of around 30 million guessing numbers, there are Special Database Please correct me if I'm wrong. 3 Commercialization stage For the realization of LTV, the key contradiction lies in whether the business model can be the same as that of other marketplaces. Before the completion of a single action, the platform can convert the efficiency of this action into revenue. such as Didi and Taobao's commission per Special Database order. Taking the more extreme "blind date" mode as an example, it is meaningless to look at DAU or LT. Because if the efficiency reaches the extreme, no accident, a user will only use it once in a lifetime, and then the efficiency of the matching behavior will be charged. It is very Special Database important. This ARPU value determines the LTV and whether the cash flow can run positive. Therefore, the routine of all dating websites is to block the personal information of the matching object, and you need to gradually pay to obtain the information, or directly send a "matchmaker" offline to help the two match up and charge according to Special Database the order. Going back to the current mainstream “social strangers” scenario, there are two main strategies: value-added services (VAS) to help users improve social efficiency. And rationalization of “order commissions” (otherwise there will be legal risks). Value-added services (VAS) are well understood and are the most mainstream monetization Special Database method from a global perspective. Almost all social products will use VAS as the most mainstream monetization method (or one of them). Converting efficiency into revenue through the experience of paying users to improve social efficiency (such as letting Didi drivers pay a high price to order a car). Super liking, increasing exposure, screening and other functions are all based on this Special Database idea. Just like e-commerce and other trading platforms are more concerned about the number of active sellers/buyers, and don’t care about DAU or MAU.
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Md Delwar Hossain

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